Marketing & Growth
Learn how to optimize your product listings, attract more customers, and grow your audience on Themely.
Product Images That Sell
Your product images are the first thing customers see. High-quality, professional images can dramatically increase your conversion rate.
Image Requirements
Thumbnail
Gallery Images
Up to 8 images, showcase key features
Do This
- ✓Use high-resolution images (... preferred)
- ✓Show the product in context/mockups
- ✓Include close-ups of details
- ✓Use consistent lighting and style
- ✓Show variations if applicable
Avoid This
- ✗Blurry or pixelated images
- ✗Too much text on images
- ✗Cluttered or busy backgrounds
- ✗Inconsistent image sizes
- ✗Stock photos that don't represent your product
Pro Tips for Great Product Images
- • Use Themely Thumbnail Tool to create perfectly sized product images
- • Use mockup generators like Placeit or Smartmockups
- • Create animated GIFs to show interactive elements
- • Include a "what's included" overview image
- • Add subtle branding but don't overdo it
Writing Compelling Descriptions
Your product description should answer customer questions, highlight benefits, and convince them to buy. Here's how to write descriptions that convert.
Ideal Description Structure
Hook (First 2-3 sentences)
Grab attention with the main benefit. What problem does this solve?
Features List
Bullet points of key features and what's included. Be specific!
Use Cases
Who is this for? What can they create with it?
Technical Details
File formats, dimensions, compatibility, requirements.
Support & Updates
Mention if you provide support, updates, or documentation.
Example Description
🎨 Create stunning social media graphics in minutes, not hours.
This pack includes 50+ fully editable Figma templates designed for Instagram, Twitter, LinkedIn, and Facebook. Perfect for marketers, content creators, and small businesses.
What's Included:
- 50 unique template designs
- All source files (.fig)
- Documentation & style guide
- Free lifetime updates
Font Information in Descriptions
Always include font details in your product descriptions to help customers:
- List all fonts used - Name each font and its purpose (headings, body, etc.)
- Include download links - Provide URLs where customers can get the fonts
- Specify if fonts are included - Clearly state if fonts are bundled or need separate download
- Suggest free alternatives - Recommend similar free fonts as fallbacks
SEO & Discoverability
Help customers find your products through search, both on Themely and search engines.
Use Relevant Tags
Add 5-10 specific tags that describe your product. Think about what customers might search for.
Optimize Your Title
Include keywords in your product title, but keep it readable and natural-sounding.
"Template Pack V2"
"50+ Social Media Templates for Figma - Instagram, Twitter, LinkedIn"
Choose the Right Category
Select the most relevant category for your product. This helps customers browsing by category find your work.
Building Your Audience
Growing a loyal following leads to repeat customers and word-of-mouth marketing.
Social Media
Share your products on Twitter, Instagram, Dribbble, and Behance. Show behind-the-scenes content.
Engage with Customers
Respond to questions quickly. Good customer service leads to positive reviews and referrals.
Encourage Reviews
Ask satisfied customers to leave reviews. Social proof significantly impacts buying decisions.
Build Relationships
Connect with other authors, collaborate on projects, and cross-promote each other's work.
Pricing for Success
Pricing is both an art and a science. Here are strategies to price your products effectively.
Research the Market
Look at similar products on Themely and other marketplaces. Price competitively but don't undervalue your work.
Consider Your Effort
Factor in the time spent creating, the complexity of the product, and the unique value you provide.
Value-Based Pricing
Price based on the value your product provides to customers - how much time or money does it save them? Quality products deserve fair compensation.
Offer Bundles
Create bundle deals that offer better value than individual purchases. This increases average order value.
Pricing Sweet Spots
$9-19
Simple assets
$29-49
Template packs
$79+
Premium/complex
Launch Promotion Checklist
Follow this checklist when launching a new product:
- High-quality thumbnail and gallery images ready
- Compelling title with relevant keywords
- Detailed description with features and use cases
- Appropriate tags added (5-10 tags)
- Correct category selected
- Competitive pricing set
- Social media posts scheduled
- Product Hunt or similar launch planned (optional)
- Email to existing customers/subscribers (if applicable)
- Preview/demo link prepared
Quick Wins to Boost Sales
Update Regularly
Products with recent updates rank higher in search and show customers you're actively maintaining them.
Get Featured
High-quality products with good reviews may be featured on the homepage, driving significant traffic.
Complete Your Profile
A complete author profile with bio, social links, and photo builds trust and credibility.
Niche Down
Becoming known for a specific niche (e.g., "SaaS UI kits") can make you the go-to author in that space.
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